A billboard with augmented reality features, allowing viewers to interact with the advertisement using their smartphones
advertising, advertising effectiveness, analytics, AR, AR app, AR billboard, Augmented reality, augmented reality billboard, augmented reality experience, Billboard, brand awareness, call to action, coupons, Creative, creative advertising, customer engagement, data-collection, digital advertising, discover, engagement, experience, explore, future of advertising, gamification, immersive experience, innovation, innovation in advertising, InterACT, interactive advertising, interactive billboard, interactive experience, location-based marketing, marketing, marketing effectiveness, Measurement, mobile advertising, mobile app, outdoor advertising, outdoor advertising technology, Play, promotions, return on investment, rewards, ROI, scan, Smartphone, Technology, technology and advertising
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