A billboard that interacts with its surroundings, such as incorporating the cityscape or weather conditions
ambient advertising, ambient billboard, attention, audience interaction, Billboard, Cityscape, cityscape integration, contextual advertising, contextual billboard, Creative, creative advertising, creative technology, Data, data-driven advertising, digital out-of-home, digital signage, DOOH, Dynamic, dynamic billboard, engagement, Environment, environmental integration, impactful, innovation in advertising, Innovative, Interactive, interactive art, interactive billboard, location-based advertising, location-based billboard, memorable, OOH advertising, outdoor advertising, outdoor advertising technology, public art, real-time, real-time advertising, relevance, sensors, site-specific art, smart billboard, surroundings, Technology, technology and advertising, urban design, urban intervention, weather
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